Four words that are legal claims

How we work

Why we are careful with vocabulary

The hair extension trade has developed a vocabulary that sounds technical and is used loosely. Remy describes cuticles aligned in a single direction. Virgin means chemically unprocessed. Single donor means what it says. Double drawn describes a specific uniformity of length. Each is a statement of fact about a product, and under the Consumer Protection from Unfair Trading Regulations an inaccurate statement of fact is a misleading commercial practice — regardless of whether the retailer invented it or inherited it from a supplier.

That last point is the one retailers miss. Copying a supplier's product description into your own listing adopts the claim as yours. If the hair is not what the wording says, the consumer's complaint lands with the business that sold it, not with a factory in another jurisdiction. So we treat descriptions as something to verify rather than transcribe, and when we cannot verify part of one we say so in the listing instead of hoping nobody asks.

Ethical sourcing deserves the same treatment and rarely gets it. "Ethically sourced" and "donor consented" appear across this market, usually with nothing behind them, because the phrase is free and the verification is not. Parts of this supply chain are genuinely hard to trace. Where we hold documentation we will tell you what it actually covers; where we do not, we will not use the phrase. That is less reassuring than the alternative and it is the only version that means anything.