Step 1 · What you need
Length, texture and method.
What we sell, in detail
Four lines, with claims applied only where they can be backed.
Program 01 · Claims we can back
Hair extensions
Ask us what evidence sits behind a description and we will tell you, including when the answer is that we cannot verify something. The trade runs on confident vocabulary with little behind it, and a retailer repeating a supplier's wording as its own has made that claim its own problem under consumer protection law.
Step 2 · The claim
What we can and cannot evidence.
Step 3 · Returns
Hygiene limits explained first.
Step 4 · Ship
With care instructions.
Step 1 · Your hair
Fine, stressed, or robust.
Step 2 · Method
Sometimes temporary is better.
Step 3 · Colour
Discussed, not guessed from a screen.
Step 4 · Ship
With fitting guidance.
Program 02 · Less commitment
Clip-ins and temporary pieces
Often the better answer, and we say so even though bonded hair sells for more. Clip-ins put no sustained tension on the hair and come out at night, which matters if your own hair is fine or already stressed. Colour matching from a screen is imperfect, so we would rather talk it through than have you return something you have opened.
Program 03 · Notified before sale
Cosmetic and toilet articles
A cosmetic on the UK market needs a Responsible Person here, a safety report and notification before sale, and a retailer importing stock itself becomes that Responsible Person. We will tell you which applies to a given product. Nothing is described as treating hair loss or a scalp condition, because that would make it a medicine.
Step 1 · Source
From suppliers who can evidence it.
Step 2 · Responsibility
Ours or the brand's, stated.
Step 3 · Notified
Before it goes on sale.
Step 4 · Labelled
Ingredients and warnings.
Step 1 · Your situation
What your own hair can take.
Step 2 · Risks
Tension, duration and adhesives.
Step 3 · Patch test
Per the product instructions.
Step 4 · Professional
Fitted by someone competent.
Program 04 · Including the warnings
Guidance before buying
Extensions fitted too tight, left too long, or applied to hair that was already struggling can cause traction alopecia, and that can be permanent. Bonds and adhesives can cause allergic reactions and need patch testing per their instructions. We are a retailer and we would rather tell you that before the sale than have you learn it later.
Want to know what is behind a description?
Ask us what evidence we hold before you buy. No obligation.